Fern & Fig
A busy florist wants online orders for everyday bouquets, and a calmer corner of the site to show off wedding work.
- Business
- Florist
- Goal
- More online orders
- Pages
- Home · Shop · Subscriptions · Weddings
- Status
- Concept for a fictional business
What we focused on.
Order before 1pm
The same-day cut-off is on every page, with a postcode check right on the first screen.
Two kinds of customer
Everyday bouquets and subscriptions up front; weddings get their own quieter, darker space.
Seasonal by design
Moss, petal and clay, and a soft serif that suits whatever's in the buckets this week.
Palette
- Moss#2E3A2B
- Petal#EFCDBE
- Clay#B9583A
- Sage#B5C0A4
- Paper#F6F2EA
- Ink#22291F
Type
- Headings
- Young Serif
- Body
- DM Sans
Fern & Fig is a concept for a fictional business, made to show the range we design in. Your site starts from your business, not from this design.
Want a site like Fern & Fig for your business?
Tell us a little about your business and we'll send you a homepage design within a few days. No commitment, no catch.